History

History and Management

The story behind RICH ProseccoThe first idea of ​​filling Prosecco into cans came about during the millennium celebration in Ischgl in year 2000. Today it is impossible to imagine the beverage market without our RICH products.The turn of the millennium was a unique event on New Year's Eve in Ischgl. The village was a huge party place, people from all over the world celebrated and danced. There was only one problem: How do you easily provide drinks to the celebrants throughout the town? It was precisely at this point in time that hotelier Günther Aloys began to develop the idea of ​​filling champagne into cans.

From the idea to the first can

As early as 2002, the first cans were filled with champagne, prosecco and Bellini. Another two years have passed before this idea could have been implemented into realization, to start producing high-quality Prosecco as a convenience and lifestyle product into a can! Of course, Günther Aloys' new product also had to be professionally marketed. The Prosecco in the can had to become known beyond the borders of Austria. For this he had hired Paris Hilton as a brand ambassador, who is still associated with our brand by many fans until today.

Milestones

Millenium Günther Aloys has the vision of filling champagne or sparkling wine into cans in order to create a classy convenience product.2002 First test bottling of wine and sparkling wine.

2003–2005 Creating the cans as well as the necessary filling technologies.
2006 Product launch of RICH Prosecco.
2009 Change in the legal provisions with a ban on bottling Prosecco in cans.
2010 Complete product relaunch. Introduction of RICH Secco in the can as a compensation for RICH Prosecco. Expansion of the product range to RICH Secco Rosé and the bottle of RICH Prosecco.